Category: SEO

How to handle the effect of Google Algorithm in 2019?

by Wisideeple1939 on / SEO

Every year, the one thing SEO professionals and businesses fear is a search engine algorithm update. Google and other search engines keep updating their algorithm to make their user’s search experience effective and easy. However, not all algorithm updates are to be afraid of. Although Google brings over 500 updates each year, most of the changes have no significant effect on a website’s ranking. For professionals offering SEO services Sydney, it is essential to be abreast with such updates and find ways to implement changes in their SEO efforts to negate the effect of the algorithm updates. 

Before we discuss how you can minimize the impact of some major search engine algorithm updates and make the most of it, it is essential to understand what is Google algorithm and how does it work.

Google and other search engines have an algorithm to process the data from the websites present on the platform. When a user makes a search query, the algorithm shows only those sites which are accurate and relevant. There are various metrics and factors like relevance and user value that determines which webpages would be ranked high on SERP and which one would be penalized.

It is not uncommon for businesses and SEO professionals to find themselves in a state of panic whenever a new Google algorithm update is announced. But SEO specialist Sydney knows their way through these updates very well.

Let’s see how:

Don’t panic, but be watchful:

The first thing all business owners and SEO specialists should do when any major search engine algorithm update hits is to stay calm. Although Google does not disclose the changes made in their algorithm, they do drop a hint here and there. Thus, it becomes essential for webmasters to be watchful of any significant changes in their websites. Whenever Google announces a major algorithm change, start evaluating your website. Observe any significant change they may have happened on your website or its ranking soon after the update.

Check your traffic and positions

The visible indicator of any significant algorithm update effect is the website’s ranking. To determine if your site has suffered any loss due to the change, check your page ranking. By using various tools and software, you can analyze the differences and work on it.

Analyze your website

In SEO, content plays a crucial role in determining at what position a website will get ranked. When evaluating your website, keep an eye on the content. If you spot any duplicate, irrelevant or content that is no longer necessary, remove it. Besides content, the backlink is an essential factor in determining the rank of a website. If your website has inbound links from low or unethical sites, Google may ban or penalize your site as well.

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Some essential WordPress plugins for SEO reach.

by Wisideeple1939 on / SEO

Before we delve into some of the essential WordPress plugins, let’s first understand what plugins are and how they work. Agencies offering search engine optimization India widely use WordPress plugins available for free from the plugin directory. To put it in simple words, WordPress plugins are apps that add new features into a WordPress website. Just like the apps that we install in our smartphones, WordPress Plugins can be installed and added to the website to give it a desired function.

So, let’s understand what these plugins do. With these plugins, you can create a website and add desired functions to it. An SEO expert Indore uses WordPress plugins to build an online store, start an affiliate business site, or build a Wiki website and a lot more cool things.

Having said that, let’s get into all those functions you can add to your site by using some of the below-listed plugins.

1.  Yoast SEO

The Yoast SEO plugin offers some of the best SEO solutions one can have. With this plugin in place, you can optimize your site without coding. The best part about the Yoast Plugin is that you do not need to be an SEO specialist. One can efficiently work with essential elements of SEO like keywords, Meta title and description, alt tags and title tags.

2.  Google XML Sitemaps

Getting your site indexed by Google is an essential part of SEO. SEO specialists work to get a site indexed by search engines. For a site to get properly indexed, search engines need to find your site pages. With a Google XML sitemap, you can get your site indexed on Google.

3.  Rel NoFollow Checkbox

No doubt linking is beneficial for a website’s high ranking, but one needs to be careful when building backlink. It is essential to keep a check on all the sites that are linked to yours and prevent less trustworthy sites from taking your link juice. With the ‘nofollow’ option, you can prevent this from happening.

4.  LinkPatrol

SEO is incomplete without link building. Linkbuild is an essential part of SEO that can’t be ignored. Links represent the authority and trustworthiness of a site. Since inbound and outbound links affect a page’s ranking, it is essential that you receive them from high authority sites. Having said that, many links are of low-quality, and they add little to no benefit to the site. With LinkPatrol WordPress plugin, you can keep a check on all the outbound links, delete spammy link, fix links and much more.

5.  W3 Total Cache

The load time of a website is essential in determining how the site will get ranked. Given the choices people have, no one prefers waiting for a site to load for more than 4 seconds. If your site is taking ages to load, chances are, Google will not prefer to rank it even on top 10 pages.

There can be many reasons why your site is not loading. If you have too many videos, content or images, your website will load slower if you haven’t optimized it. With W3 Plugin, you can check how your site is loading and do changes in it.

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